What is “The Engaged Brand”?

The Engaged Brand is a free resource library for people, brands, and businesses that want to make the most of the social web to build better, more valuable relationships with their customers online.

Each month, we tackle a new topic area in and around social media, complete with articles, podcasts, webinars, whitepapers, videos…all to help you get a handle on industry best practices. You don’t have to be a Radian6 customer to find value here, either. We’ve got all kinds of ideas, examples, and practical social media strategies that are useful for just about any business – from the basics of listening all the way through engagement, community building, and measurement. Download, read, share. It’s all free.

We believe that the social web is shifting more than just communication, its shifting the way that business works. Your customers and community are looking to you to be an Engaged Brand. We want to help.

Have ideas or suggestions for what you’d like to see us tackle in the Engaged Brand library? Want to share your social media successes, challenges, or innovations with us? Send us an email or a tweet with your thoughts. Happy reading!