Embarq Case Study: Social Collaboration

Here at Radian6, we keep talking about the importance of integrating social media across the enterprise for it to be truly valuable, and to truly understand the impact it has on all areas of the business.

One company that’s really embracing that approach is Embarq, a telecommunications company base in Overland Park, KS. In an industry where customer service has become pivotal, Embarq and their agency partners at Metzger Associates are jumping in with both feet and using social communications to support their customers, raise awareness for their brand, and engage with their community to understand how to serve them better.

The case study is far too comprehensive to post in its entirety here, but do yourself the favor of download the PDF version here, reading it, and sharing it with your colleagues and teams. Learn what the Embarq crew is doing to leverage and manage their social media engagement, a few of the ways they’re measuring their success, and what they’ve learned along the way.

Special thanks to the Embarq and Metzger teams for sharing their story and their learnings with us.