AMD Case Study: Social Media War Room

More case studies today, and this time we’re talking about our friends and clients at AMD.

As a tech leader, AMD had always been on the forefront of the technology behind social media, and they were continually evolving their communication to make the most of these platforms. So their focus, instead of the foundation, was the “what’s next” for them in social media. Refining their approach, and measuring more comprehensively.

Their field test for that earlier this year was at the Consumer Electronics Show in Las Vegas, where they used a listening strategy to track buzz about some of their product launches.

Download the case study and read about what they learned, and a bit about how they’re building and using their internal social media council to guide strategy for the future.

Thanks to Chris James and the AMD team for sharing their experiences!