Draftfcb Announces Partnership with Radian6

Wednesday, May 6, 2009 | Add a Comment
Tags: Business, Draftfcb, Social Media, Social Media Monitoring
Posted in: News

CHICAGO, May 6, 2009—Draftfcb announced today that is has partnered with Radian6 Technologies to more closely observe conversations in the social media space for its clients. The agency’s San Francisco office will be among the first of the agency’s offices to utilize Radian6’s capabilities.

Radian6 provides an automated solution to monitor and analyze a variety of social media tools (blogs, forums, wikis, microblogging services, etc.), which allows users to track real-time conversations regarding their product and brand. It also enables users to determine which conversations are relevant and active and which sites are the most influential. The results can then be used in helping craft strategic decisions moving forward.

“The social web is a constantly evolving ecosystem, and brands are being included in conversations even if they’re not consciously participating,” explains Marcel LeBrun, CEO of Radian6. “The business intelligence and actionable insights that are available through strategic social media monitoring and engagement are deep, and agencies and brands alike need the ability to both collect the conversation and contribute to it in a way that makes sense for their business. The Radian6 platform helps them do just that, across the entire enterprise.”

“It’s always imperative to understand the current mindset of a brand’s consumer, especially when you’re planning on reaching out to them in the digital space,” said Chris Arens, director of digital strategy at Draftfcb San Francisco. “Radian6 provides us a portal into what consumers are conveying about our clients’ brands and that helps us shape our strategy.”

In 2008, Draftfcb Healthcare announced its own partnership with Radian6.

About Radian6 Technologies
Radian6 provides the social media monitoring platform for marketing, communications and customer support professionals. The company’s flexible dashboard and as-it-happens alerts enable monitoring all forms of social media and related comments with real-time, as discovered results. Various analysis widgets give users the ability to uncover the top influencers as well as which conversations are having an impact online.  Workflow features also allow users across an enterprise and with agency partners to efficiently and effectively track, manage and report on all social media engagements.  Visit www.radian6.com for more information.

About Draftfcb
Launched in 2006, Draftfcb is a modern agency model for clients seeking creative, accountable marketing programs that build business and deliver a high Return on IdeasTM. With more than 136 years of combined expertise, the company has its roots in both consumer advertising and behavioral, data-driven direct marketing. The agency is the first global, behavior-based, fully inclusive, highly creative and accountable marketing communications organization to operate against a single P&L. The Draftfcb network spans 97 countries, with more than 9,700 employees worldwide, and is part of the Interpublic Group of Companies (NYSE: IPG). The agency’s global corporate leadership team includes Howard Draft, executive chairman; Laurence Boschetto, CEO and president; Jonathan Harries, vice chairman and worldwide chief creative officer; and Neil Miller, CFO. For more information, visit www.draftfcb.com.